It is important now more than ever for brands to formulate a clear strategy that makes the users want to stay on your team.
The AI takeover is inevitable, hence it’s time to revisit branding strategy. We have witnessed the market trends shifting towards ethical consumption, sustainability, more emphasis on craft, innovation and technological integration. It is important now more than ever for brands to formulate a clear strategy that makes the users want to stay on your team.
Think about the emotional connect & emotional quotient of your Brand. Find a balance between brand belief and brand identity. Share authentic stories and intentions, as they reflect your brand as a strong persona.
It is important to understand the same so you can plan for the expansiveness of your narrative. Tight cultures are Fintech, pharma, NBFC, etc. and they did not provide a very wide margin of emotional persuasion. Loose cultures are emerging FMCG, cannabis, medicinal mushrooms, etc. where you can present a choice based narrative.
In an imperfect world, all your users are motivated by their biases and preferences. Plan for consumer biases, invite new narratives and start dialogues that encourage an open mind to establish your brand.
Provide small yet assured experiences that warm up decision making. These experiences can be controlled on various interfaces intuitively. Your brand has the potential to accentuate its presence into a multi sensory experience to make a stronger impression on your users mind.
Promote brand singularity at all consumer touch-points. Your brand voice has to trickle down with consistency so as to promote a holistic imagery in the mind of the user. From your supply chain interactions to the finer nuances of your service design, unify it for impact.