The market is flooded with brands, each with a shape and colour announcing its offering. In this flood of products, customers have just a matter of minutes in both the brick or digital store. Research becomes crucial, as it helps with the positioning of the product, the shape and colour of the package, the packaging material, etc. Research is conducted from regional scale upto PAN India level with targeted sample size.
Following the research results, we are able to identify the perfect gap to place our product in terms of its pricing and its aesthetics. This positioning helps in determining the dialogue that you can build with your users in converting them into a loyal community.