A pandemic led disruption has moderated ‘Digital Intimacy’ & ‘Technology Adaptation’ in the Education Industry. This has disrupted the equilibrium in the Education Sector. The Higher Education Market (HEM) is hence highly competitive disrupting the existing USP’s, institutions have been relying on such as Legacy, Brand Equity, Key People, Physical Infrastructure etc. The new normal opens up tremendous opportunities for new players, scalability, innovation, collaboration & growth drivers that make HEM competitive. The direction of market competition needs a system design incorporating the strengths from the past and adapting to the future. The scalability of Educational Institutions hence needs to be redefined in order to retain or grow as a Centre of Excellence (COE). 

As brand owners, this is a time to relook at the way your brand speaks to your user, in terms of your identity, package, and communication design. Read more on our latest blog.

Listen up party animals!! Save yourself from those pesky breath analyzers after a fun night of drinks and vibing by just popping in this pill. Why fear when KAL.IP is here!‍

SOS kit design for alcoholic addicts. Bblewrap Designed a product for alcoholic addicts to solve the issues in corona lockdown period. It is designed to drive addicts to follow a healthy life style while reducing the impact of addiction. This product is named as SOS (save our soul) emergency kit for alcoholic addicts

A ligature is a set of two or more characters that have been designed into a harmonious "set". Originally, they were designed to control letter spacing in situations where two or more letters take up too much space and have an uncomfortable feeling to the viewer.

Brand Communication today has gathered many interfaces, and that might be the reason that we are edging towards the global sameness. what is dominant in a culture to change it. - Jenny Holzer.

Will start with the word- patience, because you have to make the journey with the names in your head, the name has to stick with you first. Be open to feel it, with closed eyes, what colours does it give you, play around with it in your head till it feels right for all pragmatic reasons. Live with the names and eventually the strongest one will reveal itself to you. #believeinthemagic

Half a decade ago clients walked in wanting to tell a story behind their product or service. The story was central to the branding strategy, marketing plan and even the future of the brand. Now the focus has shifted to amplifying the brand experience through multifarious mediums where possible customers have a personal profile. The charm of the story and having linear relations with brands is quite over.

In this way, with ten warriors, I built a series of three steps from the ground to the shoulders of the topmost man.

There is a whole lotta rap about getting up at 5 am and creative routines of famous people (yawn). It gets you feeling guilty about not getting up at 5 am and not having your entire life figured out by 9 am. These creative uncles and aunties lived in a different time and with no oppression like we face today (scroll scroll swipe swipe). How do we still get to be creative and resilient when there are so many social snares and so much showing up to do.