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THE GLOBAL SAMENESS

Brand Communication today has gathered many interfaces, and that might be the reason that we are edging towards the global sameness. what is dominant in a culture to change it. - Jenny Holzer.

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The many things that make your Brand name!

Will start with the word- patience, because you have to make the journey with the names in your head, the name has to stick with you first. Be open to feel it, with closed eyes, what colours does it give you, play around with it in your head till it feels right for all pragmatic reasons. Live with the names and eventually the strongest one will reveal itself to you. #believeinthemagic

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The Rise and Rise of Brand Experience

Half a decade ago clients walked in wanting to tell a story behind their product or service. The story was central to the branding strategy, marketing plan and even the future of the brand. Now the focus has shifted to amplifying the brand experience through multifarious mediums where possible customers have a personal profile. The charm of the story and having linear relations with brands is quite over.

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STARTUPS AND REBRANDING

In this way, with ten warriors, I built a series of three steps from the ground to the shoulders of the topmost man. Then starting from a short distance behind them I ran swiftly up from one tier to the next, and with a final bound from the broad shoulders of the highest I clutched the top of the great wall and quietly drew myself to its broad expanse. After me I dragged six lengths of leather from an equal number of my warriors.

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DESIGN, DISCIPLINE AND THE MAGIC OF MATCHA!

There is a whole lotta rap about getting up at 5 am and creative routines of famous people (yawn). It gets you feeling guilty about not getting up at 5 am and not having your entire life figured out by 9 am. These creative uncles and aunties lived in a different time and with no oppression like we face today (scroll scroll swipe swipe). How do we still get to be creative and resilient when there are so many social snares and so much showing up to do.

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