The Elami identity is a convergence of reflection and the visual metaphor for belonging. As seen from above, the fluid and organic shape has two elements - one smaller and one larger, denoting a coming together to belong narrative. The harmonious containing of elements convey the broader cultural aspects of the target audience in the US market. It reinforces the brand's honest intent of taking a moment with oneself.
The saturated colour blue along with the soft cream, extends the brand's tone. The colours were selected by testing them against all universal clay colour swatches. This helped us create a distinctive brand colour, which is not warmer by industry practise, but cooler and lets the artistic colour and textures of the product more prominent. Crafted thoughtfully for conveying emotional presence, product quality and artistic niche, the brand identity contains emotional and artisanal multitudes.
