PRODUCT & PACKAGE DESIGN
With a promise of newfound habits, the first product for Miheso is launched with a custom designed package with an art deco-esque structure. The design matches the brand offering in terms of its product centric flavours and experience that it brings as a new product to the Indian market.
The subsequent products follow the products nature and serve a more visually vibrant pattern and the brand offers endless potential in terms of compositions and moves away from the conventional layouts. The ease of online shopping puts the weight up on package design as it can hardly be experienced at leisure in real life and it is the purpose of design to bridge this gap by being informative and elegant all at once.