Research indicates that startups often rebrand within a year of establishing. The rationale behind this exercise is one too many. Delayed funding, outgrowing the initial vision, diversification, etc. However rebranding is a prospect to refresh the brand image as per initial market response and various feedback.
Native Milk Mumbai, approached us for rebranding their A2 milk and milk products as they were facing two issues- brand positioning discrepancy and price justification. A2 milk comes from rare Indian free grazing cows. Because of the A2 protein, this milk is priced higher in comparison to the usual milk.