Edible forest -
raw forest honey

The Beehive Fence Concept is in response to the human-wildlife conflict found successful implementation by deterring elephants with their aversion to bees.

SERVICES

MARKET RESEARCH

BRAND CONSULTANCY

THE STORY BEHIND THIS INITIATIVE

The Kerala forest department recorded over 48,000 instances of crop damage from 2014 to 2019, primarily attributed towild elephants.

Covering almost 30% of Kerala's land, the coexistence of dense forests with human settlements and agricultural plantations has led to a significant human-wildlife conflict, particularly with elephants and wild boars.

CONVENTIONAL MITIGATION PRACTICES =
LACK SUSTAINABILITY AND
ECOLOGICAL BENEFITS

Traditional mitigation methods, such as electric fences and trenches, are employed to address human-elephant conflicts. Electric fences act as barriers, delivering a mild electric shock to deter elephants, while trenches physically impede their movement.

CONVENTIONAL MITIGATION PRACTICES
LACK SUSTAINABILITY AND
ECOLOGICAL BENEFITS

Traditional mitigation methods, such as electric fences and trenches, are employed to address human-elephant conflicts. Electric fences act as barriers, delivering a mild electric shock to deter elephants, while trenches physically impede their movement.

BEEHIVE FENCES -
AN INNOVATIVE SOLUTION

Dr. Lucy King, an advocate for such solutions, pioneered the development and promotion of beehive fences as a sustainable approach to human-elephant conflicts. Dr. Lucy King's initiative involves the development and promotion of beehive fences as a sustainable solution to human-elephant conflicts.

Dr. King's work, initially carried out in Kenya and then Tanzania, has been extended to India. The beehive fence functions by creating a line of beehives connected by a wire. When an elephant attempts to cross, the disturbance triggers the release of bees.

BEEHIVE FENCES -
AN INNOVATIVE SOLUTION

Dr. Lucy King, an advocate for such solutions, pioneered the development and promotion of beehive fences as a sustainable approach to human-elephant conflicts. Dr. Lucy King's initiative involves the development and promotion of beehive fences as a sustainable solution to human-elephant conflicts.

Dr. King's work, initially carried out in Kenya and then Tanzania, has been extended to India. The beehive fence functions by creating a line of beehives connected by a wire. When an elephant attempts to cross, the disturbance triggers the release of bees.

ELEPHANTS AVERSE TO BEE STINGS,
QUICKLY RETREAT, EMITTING A UNIQUE
LOW-FREQUENCY "BEE ALARM RUMBLE"
TO WARN NEIGHBOURING ELEPHANTS.

This not only protects crops but also contributes to the conservation of bee populations and, subsequently, the environment.

ELEPHANTS AVERSE TO BEE STINGS, QUICKLY RETREAT, EMITTING A UNIQUE
LOW-FREQUENCY "BEE ALARM RUMBLE" TO WARN NEIGHBOURING ELEPHANTS.

This not only protects crops but also contributes to the conservation of bee populations and, subsequently, the environment.

ECOLOGICAL SIGNIFICANCE

BIODIVERSITY

The interdependence between bees and plants is a cornerstone of biodiversity. The diversity of plant life is intricately linked to the presence of pollinators, especially bees. A decline in bee populations could have cascading effects on the flora of an ecosystem, leading to a loss of biodiversity.

FOOD PRODUCTION

Beyond their role in maintaining natural ecosystems, bees are vital for agriculture. A significant portion of the world's food crops relies on pollination, and bees are responsible for pollinating many of these crops, including fruits, vegetables, and nuts. The economic implications of bee pollination on global food production are immense.

ECOSYSTEM STABILITY

The services provided by bees extend beyond plant reproduction. The pollination process contributes to the stability of ecosystems by supporting the growth of plant communities, which, in turn, provide habitat and sustenance for other organisms in the food chain. A healthy ecosystem, maintained in part by bees, is better equipped to resist disturbances and adapt to environmental changes.

BIODIVERSITY

The interdependence between bees and plants is a cornerstone of biodiversity. The diversity of plant life is intricately linked to the presence of pollinators, especially bees. A decline in bee populations could have cascading effects on the flora of an ecosystem, leading to a loss of biodiversity.

FOOD PRODUCTION

Beyond their role in maintaining natural ecosystems, bees are vital for agriculture. A significant portion of the world's food crops relies on pollination, and bees are responsible for pollinating many of these crops, including fruits, vegetables, and nuts. The economic implications of bee pollination on global food production are immense.

ECOSYSTEM STABILITY

The services provided by bees extend beyond plant reproduction. The pollination process contributes to the stability of ecosystems by supporting the growth of plant communities, which, in turn, provide habitat and sustenance for other organisms in the food chain. A healthy ecosystem, maintained in part by bees, is better equipped to resist disturbances and adapt to environmental changes.

GIVING BACK TO FARMERS

The success of such initiatives relies heavily on providing comprehensive support to farmers. Beyond the initial setup of beehive fences, ongoing assistance is crucial. This includes support for maintaining beehives, ensuring successful harvesting of honey, and facilitating effective marketing strategies for locally produced honey. Empowering farmers in these aspects not only enhances the efficacy of the approach but also contributes to the economic well-being of local communities.

To gain local support, tangible benefits for the community are imperative. This involves engaging local farmers in the decision-making process, addressing their concerns, and ensuring that the economic returns from honey production directly benefit them. Collaborative efforts between government agencies, non-profit organizations, private institutions, and local communities are essential to creating a sustainable model that meets the needs of both humans and wildlife.

The essence of the new logo is universal in its rendition and resonates a synergistic relationship between construction and community through its repetition up and outwards. The radiance of natural order is captured in the variable visual forms that can be dynamically animated.

The new identity was rooted in the need to communicate a holistic offering as against a very utilitarian logomark. A traditional business that has sustained its qualitative focus, wanted the rebranding to incorporate its roots and vision in a more organic narrative. With a people come first approach, which is not only progressive but also the need of anybusiness nowadays.

Initiatives led by organizations like the Agricultural Technology Management Agency (ATMA) in India highlight the practical application of beehive fences. Despite challenges, including the need for community support, these efforts showcase a commitment to finding sustainable solutions. By combining innovative approaches with meaningful local engagement, we can strive towards a harmonious coexistence that benefits both humans and elephants.

The essence of the new logo is universal in its rendition and resonates a synergistic relationship between construction and community through its repetition up and outwards. The radiance of natural order is captured in the variable visual forms that can be dynamically animated.

The new identity was rooted in the need to communicate a holistic offering as against a very utilitarian logomark. A traditional business that has sustained its qualitative focus, wanted the rebranding to incorporate its roots and vision in a more organic narrative. With a people come first approach, which is not only progressive but also the need of anybusiness nowadays.