A brand name can be inventive, descriptive, geographic in this case reflecting the establishment through 4 decades in the city of Mumbai. We coffee’d from names like Bombay Fitments to more evocative ones like Acantah, Yoffa, etc. Our research concluded that most of the names existing in the online decor business had descriptive names, and the premium few have names that are evocative. And as per positioning, we wanted a name that was distinct and succinct and had a good sound. It had to be future proof and be domain-happy.
We drew up the name that was favoured by the client, and we thought INARA was equivocal in terms of its presence and its future. A name that can contain the possibilities of the brand visually yet retain its independent actuality. Designing brand identity for an online business translates to digital freedom. The brand name and its individuality becomes multi dimensional. The perceivable ways in which the identity can be reinforced becomes infinite. Visuals, hashtags, dialogues, etc. become the new engineers that directly connects the brand with the user.