For the package, we were keen to avoid the usual chip packet routine and build around the existing elements and refining them to retain the same visual resemblance. A simpler layout with more white space and definitive icons that communicate the quality of the content and its ‘newness’. The result was an effortless and easily identifiable design that communicates the brand value and the distinctive quality of the product.
The new package design came through with a more relatable mix of colour, shape contrasts, balance and hierarchy. The design incorporated a fruit identity strip at the top that can help the customer distinguish the flavour while stacked in shops shelfs.