Rebranding is often an exercise that involves the reconciliation of past performance and the brand’s expectations for future. MartecHero approached us for rebranding, as they were expanding their operations and launching a brand new website.
Ideating with an intent to look at marketing from a technological perspective, simplified the process. Marketing inherently has many systems and processes that define its purpose within organisations. The infusion of technology to these systems changes the structure and pace of marketing outcomes.