Bblewrap outlined the strategy for Sakshara with the intent to make it identifiable and approachable. The key aspects of the entity and the lender were to be trust and reliability. Along with this, as a relatively linear offering, the brand had to be informative and friendly in its approach.

The strategy indicated that we work towards creating a strong icon based logo mark that included the purpose of the brand and the ultimate outcome it satisfied. The logomark made up of 3 elements brings together the empowerment that education enables.

Easy to identify with a vibrant purple, the logomark infuses energy and transparency to the transactional nature of the business. It creates a very familiar yet sophisticated marker that encompasses all the stakeholders it caters to.