One of the most crucial vehicle for marketing communication is the digital assets of XIME. A unique website was developed for the institute integrating blog environment, social media vehicles, and other digital assets to develop an ecosystem for 360-degree marketing strategies. The website strategy involved SEO, higher user engagement, reduce bounce rate of the users, improved user experience design, resonate the brand philosophy and engage all the shareholders of the institute.
In-depth research was performed to finalize technology stack, User experience design, content management, visual elements and integrations. An appealing and agile website in line with XIME’s positioning, functionalities and technical capabilities proved to be a digital asset for its upcoming business requirements.